User Target

18+ Pet owners

User Needs

• Groomers near them
• Easy transportation to take their pets to the groomer

Persona: Catherine Harrison

Demographics:

• Age: 26 years old
• Occupation: Software Engineer

Background: Catherine, a dedicated 26-year-old software engineer, shares her life with a delightful canine companion named Slinky. Despite her love for her furry friend, Catherine encounters persistent challenges when it comes to bathing Slinky.

Obstacles:

1. Limited Living Space:Catherine resides in a compact apartment, lacking the adequate space required for bathing her dog comfortably.
2. Demanding Schedule:As a software engineer, Catherine's workdays are demanding, often concluding late in the evening when traditional groomers have already closed their doors.
3. Time Constraints:Catherine struggles to find a groomer who can accommodate her tight schedule and is available during her limited free time.
4. Transportation Hurdles:Without access to a car, Catherine experiences delays in reaching the groomer, adding extra time and inconvenience to an already hectic schedule.
5. Protective Pet Owner:Catherine is deeply protective of Slinky and seeks a groomer who can provide assurance regarding Slinky's well-being and ensure he is in optimal condition after grooming.

"I want grooming to be a stress-free experience for Slinky and me. Finding a solution that fits into my busy life and ensures Slinky's well-being is my top priority." -Catherine Harrison

Says:

• "I really want to find time to take Slinky to the groomer."
• "Safety for Slinky is my top priority when choosing a groomer."

Thinks:

• "Groomers with transportation services would be a huge advantage for me."
• "I believe many pet owners face similar challenges."

Does:

• Actively searches for groomers in close proximity with sufficient space.
• Considers leaving work early to prioritize Slinky's grooming appointments.

Feels:

• Worry: Concerned about Slinky's well-being and whether the groomer will meet her expectations.
• Stressed: Juggling a busy schedule while ensuring the best for Slinky adds stress to her daily routine.
• Doubtful: Unsure if she can find a suitable groomer that aligns with her specific needs.

A survey was conducted among potential users. These were the results:

App Usage:

• 66.7% of respondents have utilized a pet-related app.
• 33.3% have not explored apps for their pets.

Pet Grooming Needs:

• A substantial 97% of participants indicated that their pets require grooming services.
• Only 3% reported that their pets do not need grooming.

Frequency of Grooming Requirements:

• 0.8% of respondents require grooming every 1-2 weeks.
• 83% have grooming needs every 2-3 weeks.
• 16% opt for grooming every 4-6 weeks.
• A minimal 0.2% schedule grooming every 3-4 months.

Time Constraints:

• A unanimous 100% find it challenging to allocate time to take their pets to the groomer.
• None of the respondents reported any difficulty in managing time for grooming appointments.

Transportation Preferences:

• 65.8% prefer utilizing transportation services provided by groomers.
• 34.2% opt to transport their pets personally to the groomer.

Groomer Accessibility:

• 75% of participants face difficulties finding a groomer nearby.
• 25% reported no challenges in locating a nearby groomer.