LocketGo is a Canadian smart locker company providing convenient personal storage and parcel delivery solutions. Founded in 2016, the company’s original website no longer reflected its growing professionalism and brand maturity.
As LocketGo expanded its customer base, the team identified the need to revamp both its brand identity and website to communicate trust, clarity, and reliability. To achieve this, the project focused on user-centered design, strategic UX research, and a modern, intuitive website experience.
3.5 months
Website redesign & brand alignment
Web Designer
Responsive Web / CMS
The website redesign translated research insights into actionable design directions focused on enhancing LocketGo’s brand presence, guiding visitors, and supporting conversion goals. Strategy centered on prioritizing the most important information, creating a clear visual hierarchy, and building trust through transparency, ensuring the site not only looked professional but also delivered a seamless, engaging experience for potential clients.
The website emphasizes LocketGo’s smart locker functionalities, including security and usability, through structured sections and visual elements. Key features are presented clearly so that visitors can quickly understand the solutions available and how they benefit from them.
Trust is central to the experience, with team introductions, client testimonials, and transparent pricing or quote options. These elements reinforce LocketGo’s professionalism and reliability, helping potential clients feel confident engaging with the brand.
The site hierarchy and content structure were simplified to make information easy to scan and navigate. Clear pathways guide visitors through important sections, improving engagement and supporting lead generation.
We began by analyzing the existing website and reviewing competitor sites to identify gaps in messaging, content structure, and trust signals. This audit clarified which information was essential for users and highlighted opportunities to improve navigation, hierarchy, and clarity.
Based on the audit, we restructured the website’s hierarchy to prioritize key offerings and guide visitors through a logical, engaging journey. Sitemaps and wireframes were created to organize content clearly, ensuring important sections like services, products, testimonials, and contact were easily accessible.
Lo-fi wireframes and mid-fi prototypes tested layout, hierarchy, and content placement before moving to high-fidelity designs. Visual design explored typography, color, and imagery to create a professional, trustworthy, and modern brand presence while maintaining consistency across all pages.
The final solution was implemented using a hybrid architecture: dynamic CMS collections were leveraged for high-frequency content such as blogs and case studies, while core product and informational pages were structured as static templates. Given that the platform operated as a product catalog rather than a transactional e-commerce site, this approach balanced flexibility with performance and simplicity.
Design systems, reusable components, and modular templates were intentionally structured to ensure visual consistency, responsive integrity, and scalable growth. This foundation allows the website to evolve seamlessly as LocketGo expands its product offerings and content strategy.
This project reinforced how clarity, structure, and trust shape great digital experiences. The redesign turned LocketGo’s website into a professional, user-friendly platform that clearly communicates value. Even small changes in content, layout, and interactions made a noticeable difference in engagement. Going forward, user feedback and analytics will guide ongoing improvements to keep the website effective and the brand strong.
The redesign addressed critical gaps identified in user research, transforming the website into a more professional, intuitive, and informative platform. Prior to the update, only 17.5% of users had visited the site, 88% perceived it as lacking professionalism, and 68.7% felt it did not provide enough information.
By improving content structure, visual hierarchy, and clarity, the new website communicates LocketGo’s value more effectively, strengthening trust and positioning the platform to increase inquiries, sales, and overall user satisfaction.
