User Target

Young adults and adults (age between 18 and 55)

User Needs

• Easier navigation and contact reach
• know what makes LocketGo different from the others
• Wants to know if LocketGo is a professional company

Persona: Sarah Sauvageau

Demographics:

• Age: 34
• Occupation: Operations Manager at an Amusement Park

Background: Sarah is a seasoned professional in the entertainment industry, having worked her way up to the role of Operations Manager at a popular amusement park. With a keen eye for efficiency and customer satisfaction, she is on the lookout for innovative solutions to streamline operations. The need for secure and user-friendly smart lockers has become apparent as the park's current locker system is outdated, leading to customer complaints and operational bottlenecks.

Obstacles: Sarah faces several challenges in finding the right smart locker solution. Firstly, she needs a system that can seamlessly integrate with the amusement park's existing infrastructure. Secondly, cost-effectiveness is crucial as the park operates on a tight budget. Additionally, ensuring that the chosen smart locker solution provides a hassle-free experience for both park visitors and staff is paramount. Overcoming these obstacles is vital for Sarah to enhance visitor experience and operational efficiency.

"Improving our locker system is not just about security; it's about creating a seamless and enjoyable experience for our visitors. Finding a smart locker solution that aligns with our budget, integrates effortlessly, and ensures customer satisfaction is key to elevating the overall enjoyment of the park." -Sarah Sauvageau

Says:

• Expresses frustration with the current locker system's inefficiency and customer complaints.
• Speaks about the need for a modern, user-friendly smart locker solution.
• Communicates the importance of finding a cost-effective option within the amusement park's budget constraints.

Feels:

• Frustrated: with the current operational bottlenecks caused by the outdated locker system.
• Excited: about the potential of implementing a solution that enhances customer satisfaction.
• Anxious: about the integration process and ensuring a smooth transition to the new smart locker system.

Thinks:

• Believes that upgrading the locker system is crucial for improving overall park operations.
• Values technology that seamlessly integrates with existing infrastructure.
• Thinks about the positive impact a reliable smart locker solution can have on visitor experience and the park's reputation.

Does:

• Actively researches and seeks out innovative smart locker solutions.
• Engages in discussions with tech vendors to understand integration processes and costs.
• Initiates conversations with the park management and staff to gather opinions and build a consensus for the new locker system.
  

User Engagement:

• 17.5% of respondents have visited the current website of LocketGo
• 82.5% have not explored the website.

Website Satisfaction:

• 23% of participants found the current website navigation intuitive and user-friendly.
• 45.2% 31.8 expressed dissatisfaction with the organization and layout of the existing website.
• 31.8% were neutral or had mixed feelings about the current website's user experience.

Information Availability:

• 68.7% of respondents feel that there is insufficient information about the company and its smart locker services on the current website.
• 31.3% believe the existing website provides satisfactory information.

Professionalism Perception:

• A significant 88.4% of participants think that the website lacks a professional and polished appearance.
• Only 11.6% perceive the existing website as professional and well-presented.

Website Update Interest:

• 92.1% of respondents express interest in seeing an updated and improved version of the website.
• 7.9% are indifferent or not interested in a website revamp.

User Experience Improvement:

• 79.6% of participants believe that a revamped website would enhance their experience in exploring smart locker services.
• 20.4% are uncertain about the impact of a website redesign on their user experience.