I started in graphic design, where I developed a strong foundation in typography, visual hierarchy, color, and layout. Over time I moved toward web design and UX/UI, drawn to the challenge of designing not just how something looks, but how it works and how people move through it. I bring a trained visual eye to every wireframe, prototype, and interface I build, which means the designs I produce are both structurally sound and visually refined.
I've worked with B2B tech companies, startups, and growing brands by helping them translate complex products and services into websites and interfaces that actually convert. I care about the decisions behind the design as much as the design itself, which is why I document my process and reasoning in every case study.
