Thinking

Process notes, design decisions, and honest reflections on what it actually looks like to do this work.

Artificial intelligence (AI)

How I use AI in my design process and where I don't

AI tools are everywhere right now, and designers are expected to have an opinion on them. Here's how I've actually integrated them into real projects — and the decisions that still require a human designer at the wheel.

Designing for experts: what I learned from a technical B2B website

Designing for a highly technical audience doesn't mean designing a technical-looking website. It means respecting their intelligence while removing the friction that slows them down.

Foundations First: How I Architect Scalable Design Systems.

This article reflects my approach across UX, UI, and web design projects, from system architecture in Figma to production builds in Webflow. If you are working on a design system and want to talk through the approach, I would love to connect.

More Than a URL: Building Trust Through Accessible and Compliant Web Design.

A website that not everyone can use is not really a website for everyone. Accessibility is not a feature you add. It is a standard you commit to from the very first frame.